New website, new style, new branding, new business cards!
I decided I was sick of my old business cards (they got printed kind of funky anyway) and decided I needed a brand overhaul. Something more professional and less attached to my art brand, Nerdgasms by Kat, but still representative of my quirky nature and style.
I researched and pinned and embraced and rejected and arted and played and fiddled and finally sent out my drafts to graphic artist friends for critique.
It started with a watercolor self-portrait of me as a cat…
That in itself was actually quite a lot of fun. I love picking out the character qualities of my watercolor animals. Luckily I have pretty distinctive hair and glasses! Once it was dry, I considered using the image as is, but because of the quality of the photo, the colors just weren’t working out like I needed and my scanner is on the fritz… SO, I pulled out my handy graphics tablet (I rock a Huion H610 Pro and looooove it) and slipped the art under the protective plastic flap on the pad. I traced right over it, varying up brushes and other little things. A few minor adjustments, a little more artistic liberty, a couple blobs of paint and I had this little cute little vector cat-me:
Above her/me, I added my website as stacked, justified text. I love the symmetry and boldness of the style and it fit perfectly with the minimally-drawn kitteh.
For the info side of the card, I wanted to play a little with those Helvetica list shirts you see around. I wound up going with a typewriter serif font instead, and threw the ampersand to the background. I like the way it creates a little more complexity while remaining completely legible.
I splurged a little on these new beauts and ordered them on linen stock. Can’t wait until they arrive!